CryoHoldCo
2025

CryoHoldCo

Innovation & biotechnology for people

The Challenge


Cryoholdco is a biotechnology holding company pioneering stem cell-based treatments across Latin America. As leaders in their field, they bridge scientific innovation with an ethical, human-centered approach, offering therapies and preservation services that redefine the future of healthcare.

We crafted a digital identity that stood apart in the biotech sector without being overly technical. Our solution balanced cutting-edge credibility with warmth, ensuring the brand communicated trust and accessibility without compromising its scientific authority.

We developed a visual system anchored in neutrality and clarity. A muted, sophisticated color palette conveys reliability, while a sans-serif typeface reflects the brand’s focus on precision and transparency. This foundation extends seamlessly across their digital ecosystem, including a website designed to educate users on stem cell preservation’s life-enhancing potential.

Beyond aesthetics, the identity serves a critical purpose: demystifying biotechnology. Through intuitive layouts and approachable language, the brand invites engagement, turning complex science into tangible hope. The result is a cohesive digital presence that doesn’t just inform but resonates—positioning Cryoholdco as both a leader and an ally in the future of health.

Services


Strategy & Concept, Branding, Art Direction, UI/UX Design, Web Development

Team


Creative Direction: Carolina Ortiz
Art Direction: Osvaldo Vázquez
Project Manager: Marysol Rubio
Graphic Design: Aranza Grajeda, Estefanía Morales, Javier Zapien
UI/UX: Fernando Téllez, Maximilano Cano, Cecilia Kornegay
Development: Roberto Jafet, Luis Pacheco, Roberto del Castillo, Carlos Gómez
QA: Lourdes Aguilar
Portfolio: Pamela García

Clients


Daniela Canales & Mario Godínez