The Challenge
EATO is a service based digital platform meticulously designed to enhance and automate ingredient procurement for restaurant owners committed to minimizing waste. To navigate the complexities of entrepreneurship, we developed an accessible and intuitive identity along with UI/UX guidelines to create a solution that seamlessly blends practicality and creativity. We built a distinguishable branding system that fuses friendliness and technical precision through a creative wordmark, custom and fun iconography system, modern typography, and a vibrant color palette, all living inside of an accessible website, to reshape how ingredient procurement is handled in the restaurant industry.
Services
Identity and UI/UX Design
Team
Creative Direction: Carolina Ortiz
Project Manager: Carlos Gómez
Brand Design: Israel Herrera
UI/UX Design: Cecy Kornegay, Erick Fernando Tellez, Israel Herrera
Animations: Estefanía Morales
Brand Guidelines: Sofía Paez
Portfolio: Erick Fernando Tellez, Estefanía Morales
Clients
Enrique Contreras
Misa Barajas
