FAQ
Frequently Asked Questions
THE STUDIO
We are a creative consultancy that helps brands establish meaningful connections through distinctive visual identity and web design. Focused on both physical and digital applications, we develop high-value storytelling experiences that redefine their categories.
Our team consists of 25 to 30 creatives with diverse expertise, ensuring a collaborative environment where ideas and communication flow effortlessly.
We offer a wide range of services tailored to our clients’ specific needs. This includes strategic consultancy to define market positioning, full-scale branding to build visual identity systems, and the creation of Brand DNA and social media guidelines to establish personality. We also provide web development for both Shopify-based e-commerce sites and WordPress-driven portfolios, as well as packaging design for a variety of industries ranging from food to healthcare.
Analysis and collaboration. Every project begins by investigating your brand’s context to uncover the insights that strategically guide our creative direction. Because we operate as a multidisciplinary team, we ensure a seamless transition between production phases while keeping you fully integrated into the process.
By analyzing environments and audiences, we ground every decision in reality. We combine the diverse perspectives within our studio to uncover what makes your brand unique, giving it a distinct voice that challenges industry standards and remains relevant over time.
Espina Studio evolved from Anagrama, one of Latin America’s most prestigious design agencies. This transition reflects our commitment to growth and our dedication to refining the high-level aspects that have defined our work.
RELATIONSHIP WITH CLIENTS
Many of our clients return to us because they value our quality, professionalism, and commitment to deadlines. These have resulted in long-term partnerships, some lasting over five years, brought together by a passion for creating culturally relevant experiences.
We are constantly integrating new projects into our pipeline, typically with a 2-to-4-week lead time to begin. Depending on the season, this timeframe may vary, but we can begin communication immediately to secure your place in our schedule.
Yes, our creative vision is global. Currently, 40% of our clients are based outside of Mexico, spanning regions from the Americas to the Middle East.
Our B2B approach begins with an analysis of your specific business environment and the competition. This allows us to build proper systems that connect across all channels and establish relevance within your industry.
WORK PROCESS
Depending on the scope, projects typically range from 3 to 6 months. Our services are modular, allowing us to tailor timelines to your specific goals. We use an in-house management platform to provide clear, accurate delivery dates for every stage of the journey.
We take an analytical and creative approach. By first identifying who you are, who your competitors are, and who your audience is, we can uncover the insights that serve as the foundation for all our design and strategy work.
We primarily use WordPress for content-driven sites, Shopify for e-commerce, and Next.js for custom full-stack development. We are also experienced in integrating advanced features like booking systems and CRMs; if you have specific technical requirements, we are happy to explore those with you.
OTHER
We view AI as a valuable tool for internal exploration and efficiency. However, the heart of our work remains human, as our passion for hands-on creation and our team's unique cultural perspectives are what make Espina Studio special.