Pozoles Texcoco
2025

Pozoles Texcoco

A Celebration of Corn, Mexico’s Most Important Ingredient

The Challenge


Pozoles Texcoco is a pozoleria that celebrates one of the most important ingredients in Mexican cuisine and culture: corn. Through an aesthetic inspired by pre-Hispanic art—still present today in museums and historic sites—and conveyed with highly memorable graphics, we pay tribute to one of the most historic and culturally significant dishes in our heritage.

We have crafted a visual identity that honors the greatness and ingenuity of our culture with graphics rich in pre-Hispanic references and stories, paired with typography that evokes a sense of belonging and transports us to a familiar time and place. A vibrant, warm color palette welcomes diners of all ages to savor one of the oldest and most representative dishes in Mexican gastronomy.

Services


Naming, Branding, Art Direction

Team


Creative Direction: Sebastián Padilla & Carolina Ortiz
Graphic Design: Israel Hernández, Hector Ramirez, Marco Herrera
Portfolio: Pamela Garcia, Angel Gómez & Fernanda Gómez
Photography: Rocket Science