Rewa

REWA redefines self-care as an intentional ritual, one that values clarity, balance, and presence. The brand’s visual identity was built to embody this philosophy, creating a system that feels both contemporary and timeless.

For REWA, we developed a visual identity that translates the brand’s ethos of clarity and balance within each interaction. Drawing inspiration from the movement of water, we developed a logo with simple, precise lines that convey elegance and movement. A color palette featuring a botanical green, an earthy terracotta, and an airy blue, contrasted with a bright coral, provides depth and adaptability across applications, grounding the brand in a calm yet sophisticated atmosphere. Water-inspired motifs add movement and subtle symbolism, enhancing the brand without overpowering its timelessness.

A system applied across print and digital environments ensures visual consistency while allowing flexibility. Each element, from graphic accents to composition and material choices, works in harmony to create a unified presence that is as intentional as the rituals the brand promotes.