Rosa & Verde is a flower shop born from two women’s journey of self-discovery, told through the universal gesture of giving flowers. Anna and Mariana’s story began long before the brand blossomed: as mothers and friends, they discovered a shared passion for floristry. That love for nature and flowers became the seed of a brand rooted in reinvention. Inspired by the beauty and simplicity of nature, we set out to design a branding system that would evoke a sense of modern romance.
We started from the ground up, building each element through meticulous benchmark analysis to establish a foundation for the full identity. From this process, it became clear we needed to express the strength found in duality: the founders’ contrasting yet complementary personalities. The name Rosa & Verde became the heart of the brand’s story, representing not just the owners, but also evoking a floral narrative without the need for visual cues. This duality comes to life in the logo, where a bold lisianthus intertwines with a delicate orchid, a metaphor for true partnership.
To further shape the brand’s world, we created a flexible identity system that feels both timeless and unexpected. A soft pink whispers romance, an earthy green provides grounding, and a contrasting blue adds its distinctive flair. Interchangeable logos, tags, and patterns adapt seamlessly, whether gracing a box or a bouquet. Finally, a clean sans-serif typeface paired with the organic strokes of a script typography brings the identity together with a blend of professionalism and heartfelt craftsmanship.
The result is an identity that not only beautifies, but unites.
