Encuentro de Tierra

Encuentro de Tierra is a vibrant festival in CDMX that celebrates the ceramics community, fostering exchange and dialogue between artists and the public. Our task was to craft a visual identity that reflects the tactile nature of ceramics and the collaborative spirit of its community. By focusing on the fundamental materials and processes, we created an identity that is representative of the artistry that lies in clay-making while inviting to audience.

We developed a bold identity that evokes the hands-on nature of ceramics. Through block typography and wordmark, a custom type and a minimal color palette, our work extended across posters, merchandise, and social media. To further emphasize the raw beauty of ceramics, we integrated close-up grazes textures that resemble aerial views of the earth, capturing intricate details without revealing the complete picture.The result is a visually cohesive and immersive experience that mirrors the raw and tactile elements of the creative process.