Rosa y Verde Web

Rosa & Verde is a flower shop born from two women’s journey of self-discovery, told through the universal gesture of giving flowers. Anna and Mariana’s story began long before the brand blossomed: as mothers and friends, they discovered a shared passion for floristry. That love for nature and flowers became the seed of a brand rooted in reinvention. Followed by a branding system that evokes a sense of modern romance, we continued down the same path to convey the same beauty and simplicity in the form of a website.

Our primary focus was to ensure that the user's experience is both intuitive to navigate and akin to the elegance of flowers. Building from the established identity, we created a sophisticated digital marketplace where generous white space frames each bouquet like a gallery, allowing the arrangements to command their own moment of admiration. By also directing the photography, we ensured that the natural textures and allure blended seamlessly with the digital space; to further showcase their individualistic qualities, every product page includes a dedicated care guide for proper maintenance and longevity.

As we refined the user experience, we added thoughtful touches to ensure personalization: subscription options for frequent orders and account creation to help users curate their favorites and plan future purchases. The result is a digital space where the journey of reinvention continues to unfold, one gesture at a time.