Colima Cero

Cervecería de Colima, located between the slopes of the Colima Volcano and the Pacific Ocean, is one of the largest and most representative craft breweries in Mexico. Our goal for the launch of this new product in the Colima family was to design an inclusive and accessible visual identity that would stand out within a new category of malt-based beverages.

We developed a visual identity that captured the inclusivity and honesty of the product. Inspired by the simplicity of its formula, we sought to create a welcoming and unpretentious atmosphere, where there is room for everyone.

Through a modern logo with character, visual weight, and a vibrant color palette that compliments itself across its various presentations, we aim to stand out on the shelf. Accompanied by a typographic system in various weights that helps us establish visual hierarchy across different elements, balanced by intentional negative spaces, we created an accessible, versatile, and modern brand that speaks to a diverse audience seeking non-alcoholic beverage alternatives that delight the palate.