Zamaya Web
Multiple Paths, One Location
The Challenge
Designed by athletes on the beaches of Tulum, Zamaya is an exclusive resort for fitness enthusiasts worldwide. From Olympic athletes refining their training to competitors chasing personal bests, the resort welcomes performance-driven guests of every nationality. This ethos shapes how the resort operates, supported by a community of like-minded individuals and the freedom for each guest to choose their own path.
To reflect the strength in their vision, we developed a digital experience that feels personalized to every guest, adapting to the scale of their goals. To achieve this, we began by analyzing the sector and mapping the competitive landscape to define our unique path.
Once established, that research paved the way for a clean, editorial design built on a neutral palette and a signature bright blue accent inspired by Mayan art and the beautiful waters of Tulum. Paired with photography that conveys the lifestyle within the resort, these elements establish a consistent thread that makes the experience felt from the moment a reservation is made.
From there, the site was designed with the booking process as the main priority, allowing every guest to personalize their experiences to their needs, such as training routines, meal plans, and boarding. Additionally, an online shop complements their stay outside of the resort, while detailed sections for trainers, exercises, and amenities provide the tools to make informed selections. This creates a seamless journey from start to finish, ensuring every guest arrives ready to begin their own path.
Services
Web Design, Web Development, UX/UI
Team
Creative Direction: Carolina Ortiz
Development Directors: Carlos Gómez, Roberto del Castillo
Development: Leila Aguilera, Velvet Montejo, Luis Pacheco, Roberto Jafet
Project Manager: Marysol Rubio
Concept: Ángel Gómez, Alejandra Baragiotta
Web Design: Cecilia Kornegay, Bruno Perez
Portafolio: Pamela García
Motion: Marcelo Almaguer
Clients
Dave Foran