Nowadays Website

Nowadays is a New York-based cleaning company doing what most people wouldn't expect from a detergent brand: making it fun and practical. Their product line of detergent cubes for laundry, dishes, and toilets is built around the simple but powerful idea of serious cleaning power in a small package. Following a vibrant visual identity, we transitioned to the digital space to ensure that boldness was matched by a seamless, e-commerce-centric user experience.

Our primary focus was to translate the brand’s high-energy personality into a functional shopping journey. By leaning into the established color palette and iconography as navigational anchors, we maintained a cohesive visual thread across the website that balances playfulness and intuition. We focused the design and development process on purchase conversion, ensuring customers had a seamless journey of understanding the brand and product from initial discovery all the way to checkout. The result is a digital storefront that feels as intentional as the products themselves.